Is your website making a good First Impression
Have you ever heard someone say “Don’t judge a book by its cover.”? It means that you shouldn’t make a snap judgment based on what...
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Uber – Misusing Customer Data
Uber employees have been accused of spying on high profile customers! An ex-employee is suing Uber for wrongful termination and has made a number of...
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Importance of colour in web design
If I told you that you could increase your conversion rates by 20% if you changed the colour of your call-to-action button, would you believe...
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What is BrandJacking – Part II
What is Brandjacking? Brandjacking is basically brand identity theft! Its purpose is to get access to your customers (and convert them). We speak more about...
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BrandJacking – Part I
What is brandjacking and why does it happen? Brandjacking is basically brand identity theft! Its purpose is to get access to your customers (and convert...
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How Restaurants can Increase Sales and Attract New Customers
How do I increase sales and bring in new customers? It is the question that all restaurant owners keep asking? The answer? It comes down...
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Starting a new business in 2016
New Business: Hello world and welcome to the Paper2Apps website blog! We are very excited to finally launch our website and new business. Believe it or not,...
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The mobile app revolution
What is the mobile app revolution? Simply put, it is the growth in technologies that allow us to complete tasks via our mobile devices that...
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